Why you need wordpress
This post explains why you need wordpress for your business.
There are several reasons really. Perhaps the most important one is that self hosted wordpress blogs, are visible to the search engines, such as bing & google
Self hosted blogs, allow much more flexibility than the wordpress.com platform, which allows you no control over the content you write
It then gets seen across the world, quite literally, using a super smart plugin called jetpack
If, as most people do now a days, you are an online marketer, then your blog becomes your ‘office in the cloud’. The cloud is the term given to anything with a www. prefix
It also posistions you as an authority on your chosen subject.Meaning people are far more likely to go to a specialist on the subject matter
One of the great advantages of having a self hosted blog is that its yours and you can deal with everything centrally which makes your working life far easier.
Another advantage of having a properly set up blog, is that it attracts traffic from all the search engines, namely bing, google and yahoo
And when you are using a blog as your online office, then traffic is the absolute name of the game. Without it, your business, especially and online one, may not survive
One of the ways you can look at your blog, is as your own type of social network effectively, especially if you have the comments feature enabled
Most plugins that are available, come with facebook compatability, which allows people to comment on your posts once they are published
After all facebook is the worlds largest social network platform with over 1 billion active users, so why wouldn’t you want your online office linked to it
From a business perspective, if you have linkedin connected to your blog then once you hit the publish button, it appears in the timeline of your linkedin feed
So in summary, that is why you need wordpress.
Welcome to This Blog
First of all, I hope you the reader, enjoy the content that goes on here
One of the great things about having a blog is that once its set up the right way you can literally reach the entire world, right from your desktop
There is something very satisfying knowing that your blog content is being read right the way across the globe
So what can you expect to see on this blog?
As you might expect from a business consultant with 17 years online marketing experience, the last 8 of which have been professional.. there will be variety
How to Articles and videos
Plus a whole lot more besides
The purpose of this blog is to provide you the reader with a reference point that will give you the truth and (hopefully) avoid a lot of the fluff written elsewhere
One of the biggest tips you’ll learn about marketing online is this… You need to be you
By You I do mean you, as in promoting your name and getting known for what you are good at. EG: Cooking, business training, online advertising
It all starts off with a domain name in your name and not some fancy title which the search engines will not even be looking for
Working online is all about building up the know like and trust with someone. The best way of doing that is through consistent good quality deliverability of content
Better still content which solves your business frustrations or perceived problems and comes direct from your ‘office’… Your office being, Your blog!
So thats a little welcome to this blog post for you, with an idea about what you can expect to see on here
Above all I hope you enjoy it and get some benefit out of it
Oh yes, feel free to subscribe to this blog, by entering your email address on the right hand side, so that you updates as soon as they are posted